74&WEST is a client-intelligence firm. Over the past 15 years, some of the world’s most prominent and influential businesses in financial services have used our insights to grow their client relationships, expand market share, cut costs, and position themselves as thought leaders. In our relentless pursuit of actionable findings, we have conducted more than 10,000 interviews with hard-to-reach executives and investment professionals – CEOs, CFOs, CIOs, Portfolio Managers, Traders, Research Analysts and key decision-makers – at firms across the financial-services spectrum: global banks, corporates, asset managers, hedge funds, insurance companies, pensions and sovereign wealth funds. We’ve tackled such complex and sensitive topics as corporate culture, regulation, leadership changes and rebranding, and our hallmark is conducting deep-dive assessments of firms’ relationships with their clients.

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