Targeted Inquiry - Rapid Input Program
When time is of the essence, our Rapid Input Program provides you with quality, real-time client feedback you can use to make informed and actionable decisions on client-facing projects during the design/development/beta/launch process. It combines the speed of a survey with the depth and nuance of a focus group.
Your company is about to launch a new website or platform. On paper, the features seem to be what the users are looking for. But only in practice will you know if there’s anything missing, or if the features have been implemented in a way they find most useful. In other words, they need to see the product in action in order for you to get the most valuable feedback. But time is short, and you need to go live soon.
HOW YOU CAN USE IT:
Get almost immediate feedback as well as the deep discussion that comes from a professionally moderated focus group. Enlist 74&WEST to execute its Rapid Inquiry Program, a particularly speedy subset of its Targeted Inquiry offering. Interviews with a select number of your clients (between 10 and 30), on a specific project or projects, using a customized, unique questionnaire. 74&WEST provides you full transcripts on a rolling basis within one business day of interview completion. Within days of the final interview, 74&WEST delivers a report that includes top-line findings and question-by-question analysis.