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74&WEST is a team of experts in the field of client intelligence. Far beyond gathering simple metrics, the company seeks, collects, and analyzes feedback and data—both quantitative and qualitative—from major corporations, boutique firms, and individuals globally. With over 15 years of experience as the in-house client research team for Morgan Stanley and then Credit Suisse, the professionals of 74&WEST have executed robust projects across investment banking, securities, private banking, and asset management. Now an independent firm, 74&WEST brings its unique and proven practice to a broad set of businesses worldwide in the financial services industry and beyond.