Case Studies

74&WEST In Action.

Explore these one-page case studies to see specific examples of how we’ve helped organizations—from local nonprofits to multinational banks—understand what motivates their clients and other stakeholders.


Investment Banking
A global investment bank seeks greater opportunity among its tier-two clients.


Non-Profit
A community service organization wonders why so many donors are holding back, and whether a new campaign will resonate.


Organizational Culture
A Fortune 500 company has stated its values—but do clients see those values in action?

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